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Gemma Jaxx #Hold a coke challenge

Model: Gemma Jaxx

Photographer: Shaun Goodrich


So I found this model named Gemma Jaxx. She was doing something unusual. Holding a coke between her breasts. So I reached out to her. Gemma Jax  #Hold a Coke between your boobs challenge. Is is it tacky?  Is it out of line? I don’t know? I do know everyone likes boobs. But it is also to raise money and awareness to breast cancer. One of her videos received over 10 million views and another over 6 million and it’s around the world. Now Coke and Breast Cancer foundation do not want to have anything to do with it? I think that’s pretty tacky on there part. If it raises money to help people with there sickness and it is not hurting anybody what difference does it make? Like the ice bucket challenge, how stupid was that? That challenge even showed women doing it in wet T shirts, but that was OK.  Did it raise a lot of money? Yes! You decide. Here are some images I shot of Gemma during our shoot together and here is one of her videos from the Daily motion http://www.dailymail.co.uk/video/news/video-1189084/Glamour-model-Gemma-Jaxx-claims-started-craze.html


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